'We can't go on like this'

The new Tory campaign poster manages to achieve the impressive double of featuring what looks from certain angles like a half-melted attempt at moulding a wax statue of Jeff from Peep Show, alongside one of the most depressing election slogans of recent memory.

As the Newsnight political panel correctly pointed out, 'We can't go on like this' is hardly the bright optimistic approach that 'Things can only get better' and 'Britain deserves better' at least attempted to inspire. Instead we are left with the plea of someone who sounds as if they are in the dying throes of a failing marriage.

The fact that the poster conveys the message so confidently as if the public are all in a desperate state of near-suicidal thought ends up missing its primary purpose of tapping into the feelings of the electorate.

Still, Cameron's choice of pursuing 'We need change' is, as we know, the fail safe political approach to an election. Everyone wants at least some degree of change all the time, as sadly very few people's lives are perfect.

Cunningly, this 'change' can remain unspecific in policy and direction, as the party can then leave it loosely in the mind of the voters come election day, hoping that they'll turn up to the polls after a miserable day in a job they hate, recall the slogan, and place a cross in the appropriate box.

On a more serious note, the general election of 2010 looks to be an exciting prospect, with there being every chance that we may have a hung parliament come May. Whilst this would certainly slow the progress of any 'change', it could possibly lead to a more focused and considered political arena for thorough debate, where issues would have to be thrashed out on an individual level, rather than relying on the comfortable tide of party politics.